Pinterest is a brilliant tool for promoting new businesses. It is a visual discovery platform, meaning every Pin you share can help you increase your brand’s chances of being found online. And guess what Pins preform the best on Pinterest? Video Pins!
They are far more likely to capture attention in Home Feeds and in boards, increasing the likelihood these Pins will be saved and clicked. Set yourself up for success with these tips for creating Pinterest Video Pins. ?
Start Your Video Pins Strong
Try to grab your audience’s attention as quickly as possible. This universal rule goes for videos you post onto any social media platform. You only have a few seconds to draw your viewer in before they keep scrolling, so make it count! Use increased movement, eye-catching text and bright colours in the first 3-5 seconds of your video for maximum impact. ✨
Ditch the Audio!
Most Pinterest users watch Video Pins without the sound on, so make sure your video is easy to follow without sound. Instead, use text overlays and subtitles to get your message across.
Short & Sweet
Videos between 6-15 seconds long tend to preform the best, according to Pinterest guidelines. You do have the option of posting video up to 15mins long but you run the risk of viewers not watching your content to the very end.
Pinterest accepted videos in a wide range of dimensions including 1:1 square, 16:9 horizontal and 9:16, 4:5 and 2:3 vertical video. That said, vertical video is the best option as most users are scrolling from mobile devices. Go with 9:16 video (1080 x 1920)
Make time for SEO
Increase your chances of being seen in searches with SEO or search engine optimisation. Make sure your have clear titles, descriptions and hashtags used. This information is used by Pinterest to figure out where is best to display your videos. It might seem tedious to input this for every video, but taking a little extra time to do it can make a real difference to your view count! Check out this guide for more on SEO + Pinterest marketing.
Are you currently creating Video Pins? What do you use to create your social media videos? Let me know in the comments section below!
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