Time to get started? Editing your social videos can be a bit daunting, but the following tips will guide you through completing the first version of your video.
How to Organise Your Project
A big part of being able to edit videos quickly is how you have set up your project. It makes the exporting process (aka getting your videos out of your video editing app or software) that much simpler if you prepare for it in advance. Its importance cannot be understated.
When you know where all of your material can be accessed when you need it, it frees up space in your mind for uninterrupted creativity. I recommend creating a folder for each of the following:
- Edits: for your edit sequence and any alternative versions you create
- Footage: for any video you’ve recorded or photos you’ve taken
- Audio: for any audio you’ve recorded including narration
- Sound Effects: for sounds that will help punctuate your video
- Music: for your chosen music tracks
- Graphics: for your logo files and other branding materials, templates
- Misc: for any inspiration you’ve found that might be useful for you to store
- in your edit project
How to Overcome Fear of the Empty Timeline
I’ll be honest with you: it’s likely that this fear will never go away entirely but there is a way to keep it at bay. After working on hundreds of projects, I still find the very beginning of any project challenging.
The beauty of video editing is that you can create and tell any story you’d like with the material you have, but the flip side is that the possibilities are endless! This can make it hard to know where to begin.
In these times, I try to remember to take it a step at a time, one edit block at a time. It does not have to be perfect, and every tiny piece you add to your timeline is one step closer to reaching your goal. Creativity can take time, but if you start with the basics first, eventually those creative juices will start flowing!
Editing Blocks for a Standout Video
You will need to include an introduction that grabs your audience’s attention and encourages them to stay with you until the end of your video. Add creative graphics upfront, using scroll-stopping music that viewers will easily identify with your brand. Lead with your most important message within the first few seconds of your video.
From there, the editing blocks can vary depending on the type of video you are creating. For long videos, it is a good idea to include graphics every other minute as chapter markers, especially for YouTube vlogs or course videos. Varying the music you use and footage you show in the middle of your video will keep the momentum going and your viewers watching.
You will want to end your video with a creative outro. It should capture attention in the same way your introduction did but with one key difference: the call-to-action. This could be a reminder to subscribe, to click through to the next video, or to check out your other content. Be clear about what you’d like your viewers to do next, and limit the direction to only 1-2 actions
Looking for more actionable tips on video editing? Download our FREE Edit Guide for new vloggers + biz owners. Click on the banner below to get your free ebook today: