With more than 500 million users and counting, it’s not hard to see why TikTok is now one of the biggest social media platforms on the internet. The app gives users the opportunity to take a 15-second video to share with others all over the world, and you can make anything and everything public and reachable.
With its millions of daily users worldwide, the platform is also a MAJOR opportunity to advertise and grow your brand.
How To Use TikTok
So you want to know how you can use the platform creatively? The beauty brand powerhouse Fenty Beauty actually tapped their own network of content creators for TikTok. Quick make-up tutorials, swatches, and usually humorous and music-filled subtle advertising was used in order to still promote the brand during quarantine.
Delivery and shopping sites like Amazon also tried to make use of the different transitions available in the app. Their go-to transition is passing their delivery boxes up, down, left, and right to make a coherent video that looks like each person is handing the box to another!
Nike’s TikTok takeover was more unique, they actually challenged over 150,000 Milanese women to create intricate moves in an effort to celebrate sportswomen in Italy. This started a movement that reached all over the world and inspired a lot of teens to start being more active.
Talk about #girlpower right?
Three Types of Ads
These are just a few of the biggest brands finding a way to make the different TikTok challenges, filters, and culture their opportunity to advertise. Now let’s see how to make it yours too! ✨
- Brand Takeover
- This type of advertising is what a user will see before they reach their feed. Your brand will appear for a few seconds after the app loads. This type of advertising is competitive as only one brand per day can get this slot.
- In-feed ads
- These are 9-15 seconds long videos that are seen in between regular user content. This type of ads can be skipped or scrolled past without a thought, so make sure you really make an impact!
- Sponsored Hashtags
- One of the most popular ways of advertising on TikTok is through the use of hashtags. Most of the time, this is accompanied by a challenge made by the brand. As more users participate in the challenge, and consequently the hashtag, the brand gains more popularity.
Editing Videos for Tiktok
To start advertising, you need to create a TikTok Ads account, and start an Ad campaign. Afterwards, you need to choose your campaign objective and set your budget. Of course, there are a couple more things to consider, like your target audience, and target location. Another important thing is your aesthetic and how you edit your videos, but don’t worry, we’re here to help. Learn more about editing ad videos from our NEW video editing course for entrepreneurs! Interested in joining us — click here to register for the next intake!
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