If you pride yourself in having *the* best aesthetic out there, then you’ve probably spent more time on Instagram than in any other social media website. Taking photos and shooting videos has never been more rewarding, as Instagram is paradise for everyone who loves stunning visuals. ✨
Wondering how you can make use of that fact to up your video marketing game? Read on!
The Power of Instagram videos
While it’s important to build your brand page and keep your IG shop updated, a newer and better way to advertise and increase your presence is through videos! And where can you make use of videos to reach your consumers the most? Instagram, of course! In fact, 90% of consumers watch videos on their phones, because *ehem* videos are superior. ?
Take a look at these new IG features that highlight the importance of video marketing:
IGTV helps content creators showcase tutorials, products, and life hacks that are more than a minute-long. You can also upload your IG live videos to your IGTV channel to make it viewable for more than 24 hours. With IGTV, you can form deep connections with your audience or even bring in new ones! More great news: IGTV Ads are now monetized! On an interview, Instagram COO’s Justin Osofsky says that IGTV ads will now earn an “industry standard” 55% share of all advertising in IGTV.
Inspired by Twitch and Tiktok’s “tipping” feature during livestreams, Instagram badges allow viewers to purchase different badges that will make them stand out in the comments, unlock additional features, and place them in a special list of badge holders. This develops a sense of exclusivity and allows your #1 supporters the special feeling of, well, feeling special to you! Badges have 3 different levels, shown through the number of hearts next to the viewer’s name. Your viewers can buy 1 heart for $0.99, 2 for $1.99, or 3 for $4.99. You can also see which viewers purchased and how many hearts they bought, making it easier to give them a shoutout!
Instagram Live Shopping: the “new normal”
It’s obvious that Instagram Live has grown in popularity after the #StayatHome orders, as it allows creators to still showcase their brands amidst social distancing. The Live Shopping feature allows you to tag your live videos with brands and products that you want to highlight. Your viewers will immediately have the shortcuts to all the products in your live video. When they click on the pop up tag, they will be taken to a product page that shows everything they need to know about it, easy peasy right?
Bonus: Support Small Business Badge
You can now add a “Support Small Business” sticker to your stories! This acts as a free major signal boost that is added to a shared story along with other similar content promoting small businesses (and did we already say it’s free?).
It’s all about the visuals baby, and videos are a great way to show off your products and branding! With videos, you can also be more personal and up-close with your consumers, and build personal connections with them.
Earning through your videos has never been easier. With all these brand-new features, the possibilities are endless, and it’s up to you to make them happen!
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