If you’ve been holding off editing video content until you are post-launch ready, you could be missing out on some all-important exposure to propel your brand forward.
Opt-ins and email funnels on their own are just not gonna cut it. Clients love videos and companies that include videos in their marketing campaigns have 27% higher click-through rates and 34% higher conversion rates! ✨
There is so much that video marketing can do to expand your business. Let’s take a look at the top benefits of using videos to boost your sales:
Google Looooves Videos
Google is the parent company behind YouTube, the second-largest engine in the world. Because of this, it prioritises web pages that feature Youtube links. We’re talking about a MAJOR boost to your website’s Search Engine Ranking and overall discoverability online.
Having an embedded video on your website can enhance your chances of being in the top search results by 50%. It will increase your chances of ranking on the first page. And let’s be honest, most users don’t even scroll past that first page…
Several studies showed that 70% of users who watched a video related to a product simultaneously bought it which makes it well worth the effort!
Keeps ‘Em Engaged
As more than 1/3 of all online activity involves watching videos, so using a video to promote your business is more likely to engage a lot more new customers. By 2021, video traffic is expected to make up to 80% of all customer internet traffic. Best to get in there early!
Studies have also shown that images are processed by the brain 60,000 times faster than text. So using a 1-2 minute video explaining important stuff in a memorable way is a sure-fire way to keep your potential customers engaged!
High engagement helps viewers in developing more stronger brand connection. This is indispensable for smaller businesses, determined to get solid brand recognition and loyal customers who keep coming back.
Super Easy to Explain
With so many products and websites launching every day, selling any new product can be super competitive! In order to stand out above the noise, it is crucial that potential customers and clients fully understand what you are offering before purchasing.
Take Dropbox for example.
The idea of digital file sharing seemed to be a completely foreign concept to many when they first launched, but when they explained their services with video, their user count drastically increased! It’s also a great way to give your visitors a lot of valuable information in a short amount of time.
Did Someone Say Social?
We all know that social media is a great way to broadcast your small business… but did you know that more than 60% of internet users say that they are more likely to share a brand with promotional vids with their friends compared to the brands that don’t have any??
Give them something exciting to talk about!
Viewers will share your story through social media and attract more people to visit your site. And no amount of paid promotion has the same impact that this kind of word-of-mouth marketing can bring to you and your business.
Beats The Algorithms
Social feeds are controlled by algorithms that can build or crush your business (Yes, Instagram algorithm, we’re looking at you!)
Algorithms curate user’s feed based on factors like previous activity, time spent on the post, engagement, etc. Because of this, new businesses can have a tough time getting discovered by new audiences.
Videos are more likely to be on the top of newsfeed in almost every social app because of higher audience engagement rates. When it shows up in the newsfeed, people are more likely to stop mid-scroll and your business will have a better chance of being seen and promoted!
We’re giving away a free checklist complete with 50 ideas you can implement straight away. Grow your following AND batch create content for months on end… it’s a win-win! This content will draw more potential customers to your brand, help to make your business more discoverable on social media and set you on your way generating some SERIOUS leads for your products and services. Download your free checklist here!
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