If you are new to the digital marketing arena, you need an arsenal of digital resources to stay ahead of your competition.. starting with video editing software.
For solopreneurs, captivating visual content is the key to helping your business scale to newer heights. That’s why in this article, we will compile a list of the top 3 video editing software you need to be using today!
Versatile Video Editing Software: Adobe Premiere Pro
Premiere Pro is used by many professionals within the creative industries. It comes in handy as a low-fuss editing tool for professional post-production. This software is not only stable and responsive but it also comes with a wide range of professional tools you might need. If you’re new to editing, this is an ideal choice for you — but expect it to take some time learning exactly how the software works.
Most High End: Avid Media Composer
Media Composer is another sought-after tool in the professional film industry. However, it’s one of the most expensive software you’ll find in the market. All thanks to the fact that it’s one of the few tools that focus on audio as well. But if you are willing to dig deep in your pockets for high quality, then it’s definitely the way to go.
The learning curve for this software is WAY steeper than Premiere Pro. If you are used to Premiere Pro you may find it difficult making the jump to this software. All in all, it is a great investment if you’d like to advance your video editing skills and produce long-form videos.
Most Accessible Video Editing Software: Davinci Resolve
I won’t lie, Davinci Resolve is winning us over for video editing. Other than being available for FREE, but it has really great features for working with sound, colour and effects all in one place. It’s pretty user-friendly too — which is a big plus!
It was originally designed with colour grading in mind, but its other tools are just as good as any other edit software on the market.
It is also worth mentioning that you can use the editing software already available on your Windows or Mac computer for basic edits. For Windows users, that would be the Microsoft Photos app, and for Mac Users, it is called iMovie. I definitely wouldn’t recommend them for ongoing use, but they are still viable options.
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